My passion is all around healthy living and authentic beauty.



Stama has great enthusiasm for personal transformation, be it via a haircut, a make-up lesson or her all-encompassing Essence of Beauty coaching programme or life coaching.

A Master hairdresser and make-up artist, she has the ability to match your inner beauty to your outer one, allowing you to leave her studio with a feeling of new-found confidence. Believing in nature and the healing properties of plants, Stama works exclusively with a small range of carefully selected, natural and 100% organic haircare products and dyes. Having previously worked for TV, film and advertising, both in her native Cologne as well as internationally, she now prefers to share her extensive experience with individuals in her Amsterdam-based StaAn studio, where she is able to offer her full, one-on-one attention. 

As qualified NLP coach, Stama practises a holistic approach, believing that a healthy mind and a healthy body, are key to a radiant appearance. Through a tailored Essence Beauty coaching programme, Stama supports you in discovering your full potential by helping you resolve your stumbling blocks, reminding you of your inherent beauty and guiding you in developing a loving attitude towards yourself. She also advises people on how they can easily change from a conventional to an ecological lifestyle, in order to live an healthier lifestyle. Because she knows that we affect everything and everything affects us.